Has your potential customer completed the purchase? Very good! This means that all your work in the sales funnel was focused on the main goal: selling online and making money in the online marketplace. But the work does not end here. Now it’s time to retain those new customers, get them to buy again, and, why not, make them, over time, what in marketing is called brand promoters.
Both customer support and marketing strategies can help you complete this last funnel stage. Shall we meet them?
- Pay Attention To The User Experience
Once your consumer has made the purchase, the post-sales stage begins. At this stage, you need to ensure that you have fulfilled what was promised at the product level and delivery times, and you must seek to understand what the user experience was in your online sales channel.
For this, a good strategy is to send a message asking if:
He is satisfied with the merchandise
The order arrived well and on time
There is any question about using the product, maintaining it, or any other technical question
This kind of feedback will help you understand what you are already doing well when selling online and what still needs to be improved, in addition to surprising the customer with their concern and interest.
After obtaining such information, it is essential to nurture this relationship and show yourself present. They become loyal and, who knows, recommend your products to family and friends.
- Develop Retention Strategies
We also separate retention strategies that generally give positive results to the consumer:
The good idea is to send a message with a discount for the next purchase, like X% or free shipping. If he was satisfied with your service, he’s more likely to enjoy that treat!
If you want to customize this promotion, offer complementary products to what was previously purchased receipt sample (ตัวอย่างใบเสร็จรับเงิน, which means in thai). That way, you’ll be showing that you know what he needs (or what would be suitable for him)
